Business Ethics Advertising Essay Example | Topics and Well Written Essays - 1250 words

Business Ethics Advertising - Essay Example Since advertizing is done to persuade, it needs to be very creative and original to make an impact. There are often catchy tag lines associated with the products so that anyone who sees it also learns it and spreads the word. Advertising agencies are usually hired by companies to come up with eye-catching and very influencing advertisements. In the race of winning from other agencies, the advertisements that are proposed these days, lack what are known as advertising ethics. It is very important to have a check on all advertisements that are played on media to be sufficiently ethical since media has a very strong influence on the viewers and lots of harm can be done if the wrong things are promoted in the wrong way. Advertisements are made to influence the probable customers to buying a good or service. To do so, advertisements play on emotions targeting the audience so that the customers believe that the purchase of the good will benefit them (Phillips, 1997). The advertisements create a scenario such that it increases a customer’s emotional state and the customer feels that his life would be better once he purchases the product. For this reason, advertisements are often fanaticizing. The ethics that must be considered when coming up with an advertisement includes most importantly giving honest and useful information to the probable customers instead of misguiding them by fanaticizing the product beyond reality. Also, it’s a common trend these days to let celebrities promote a product through advertisements. That is unethical if the celebrities do not use the product themselves, which in most cases they don’t. The celebrities just use their star power to influence customers to buy a product which may not be as glamorous as the celebrities themselves. Also, aggressive advertising is unethical. Surely, advertisements are made to attract customers towards the good but they should not

Getting Started on Twitter Essay Example | Topics and Well Written Essays - 1250 words

Getting Started on Twitter - Essay Example On your homepage, you will see posts of the people you have decided to follow, while the people who follow one will see his or her posts in their homepage. 1. Set up an account: In order to set-up an account one should visit http://twitter.com and fill out their full name, email and password on the box labelled â€Å"New to Twitter?† then click Sign up for Twitter. Considering that one will require people to recognize them to ensure that they can followed, it is then better to use a name that people commonly know one by (Fitton, Poston and Gruen 2009).. 2. Build your timeline: One will get to follow people so that they can get their tweets, thus, one can search for names of people that you would like to follow using the search box provided and also follow some of the people suggested by Twitter. One has a choice of skipping this step and searching for people to follow after you are done setting up and customizing their account. 3. Add character: In this step a peerson is required to build their profile by uploading a picture and giving more information about themselves specifically their education, career and personal information through which people can remember or differentiate one by. 4. Tweak Ones settings: In order to have the preferred setting on your account, on right side of the Twitter home page there is a drop down menu, click on settings to be able to make the changes that you want. One can change the time zone and language, additionally, one can choose â€Å"protect my tweets† implying that only those that one has approved will be able to view his or her posts. There is also a provision for selecting the country of residence, and on clicking â€Å"Request your archive†, one receives a link in the email address one provided containing information about them and their tweets, and always after customizing ones preferred settings Click â€Å"save changes† to ensure that they are saved (Fitton, Poston and Gruen 2009). When one enters their mobile